Corporate Digital Communities, Do They Work?

As a part of Social Media Week, BrightLemon hosted the Corporate Digital Communites, Do They Work? event at CASS Business School, Moorgate. The aim of the event was to discuss Digitial Communities within the commercial sector and highlight some key points to creating a successful online community.

Corporate Online Communities. Do They Work? took place as a part of Social Media Week, a global initiative of events, meetups and workshops around the world.


Thanks to all our presenters for keeping to the time restrictions:

Leon Tong: Everything you wanted to know about social psychology but were afraid to ask

A presentation that discussed the popularity of Social Networks in comparison to philosophical theories such as The Human Genome Map, The Long Tail, Social Comparison and Maslow’s Hierarchy of Needs.

Stuart Hall: Applying lean start-up principles and practice to building corporate communities

Taking inspiration from current lean start-up ideas and practice, Stuart  looked at how they could be profitably applied to building corporate communities, reducing cost and improving the chances of success. For more details please view Stuarts recently published 'Applying lean start-up principles and practice to building corporate communities' blog

Graeme Mackay: Engaging employees in online communities

This presentation shared Fujitsu’s experience of building internal online communities, based on a social platform, as a means of encouraging greater employee engagement, participation and knowledge sharing.

Bertie Bosredon (Implementing a cross organisation social media strategy and getting results)

Bertie offered practical tips and concrete examples that demonstrated how you can raise awareness of their brand following a recent social media strategy developed for Breast Cancer Care.

Special thanks to the sponsors and organisers:

Social Media Week London   Social Media Week London Social Media Week London