british council

By Leon Tong
It's no surprise that building and sustaining a large-scale online community requires resourcing. It is however a surprise though that many online community platforms are built technically and launched before the human structure is put in place to maintain and grow them. As the community fails to meet expectations post-launch blame is often directed towards the platform 'the website doesn't work properly' or the community 'they just don't participate', when a probable cause is the actual under-resourcing of the human kind.
By Leon Tong
I worked on the English Online project for close to four years. We started in 2007 with a simple goal 'to promote the learning and teaching of English in China'. With nearly 300 million active learners of English and 400,000 teachers of English, I didn't think it would be a difficult sell. And it wasn't. Users signed up in their tens of thousands and visits regularly topped 30 million a year. But in my view, these kind of metrics only tell part of the story.