community management

By bladmin
Last Thursday I popped along to Chinwag Psych 2014 - a one day conference to explore how different aspects of behavioural science can be applied to business. Beyond evoking memories of 1993 and a cassette tape of PJ & Duncan’s first album, ‘Psyche’ (oh the shame) the conference really got me thinking about how new media and optimisation techniques can positively (and negatively) affect a 'sense of community'. This is something I get asked about a lot, usually in terms of whether there is a magic formula when it comes to getting it right.
By Leon Tong
First of all, that’s a lie. There are no "quick" steps to online community building. It takes time, work and patience - but if you are a communications, public relations or marketing manager looking to engage with your audience online, this is how to start... Step 1 Why?
By Leon Tong
Leading brands are changing the way social media is working for them. No longer content just to let Facebook, Twitter, Instagram et al be a platform for conversations about them, they are waking up to the realizstion that they be the host of those conversations in social spaces within their own websites – and that this can have enormous and wide-ranging benefits.
By Leon Tong
It's no surprise that building and sustaining a large-scale online community requires resourcing. It is however a surprise though that many online community platforms are built technically and launched before the human structure is put in place to maintain and grow them. As the community fails to meet expectations post-launch blame is often directed towards the platform 'the website doesn't work properly' or the community 'they just don't participate', when a probable cause is the actual under-resourcing of the human kind.