participation

By Leon Tong
Oh dear, I’ve been part of the team at BrightLemon for two months now and I haven’t even written a blog… Why is that quite so awful? Well, it’s kind of at the heart of my job. Oops.   I’ve recently joined the team here as a Community Services Manager – ‘what on earth does that mean?’ I hear you cry!
By Leon Tong
At BrightLemon, we work with leading charities, universities, education and heritage organisations that are putting their social supporters right at the centre of their PR and marketing strategy. The directors and managers of communications, PR, digital, engagement, customer service, brand and sales in leading organisations are beginning to feel the pressure, if they haven’t already, to get out of the silo mentality of their individual marketing discipline.
By Leon Tong
It's no surprise that building and sustaining a large-scale online community requires resourcing. It is however a surprise though that many online community platforms are built technically and launched before the human structure is put in place to maintain and grow them. As the community fails to meet expectations post-launch blame is often directed towards the platform 'the website doesn't work properly' or the community 'they just don't participate', when a probable cause is the actual under-resourcing of the human kind.
By Leon Tong
I went to a talk at the Royal Society of Arts recently by the social entrepreneur Jeremy Heimans. It was fascinating. I came away with a better understanding of how ideas can turn into action. Heimans has been launching social and political movements ever since he was a child (he collected a petition and sent it to the Australian Prime Minister when he was seven years old) and now he urges others to add the social tools of the web to their tool-box of building movements for social change.