Whether mobile will in fact overtake desktop browsing by this date or not, everyone seems to be preparing for it: Google released a recent blog titled “recommendations for building smartphone optimized websites” and Facebook updated their iOS application to include advertising to ensure this revenue stream is not lost if users switch their browsing device preferences.
Responsive design techniques have gained a good foothold in recent years and a flurry of associated technologies for image optimisation, fluid grid frameworks, responsive prototyping, fluid video and so on has followed there after. Alongside this we are seeing the development of new approaches to designing for mobile both from a UI, UX and content perspective.
I think this is one of my favourite quotes from Future of Web Design London 2012 (FOWD). Not just because it is true but because a one “fixed width” size fits all approach just isn’t giving users of a website the best possible experience anymore.