Social networks

By Audrius Vaitonis
The Youth Music Network is a UK charity whose aim is to improve the lives of children via music. Since founding in 1999, they’ve already helped 2.5 million children to make music, supporting their abilities via donations from a range of sponsors. In order to maintain the growth of this positive impact they have on young people from across the country, Youth Music have chosen BrightLemon to upgrade and redevelop their online community in order to strengthen their existing services and benefit their users even further.
By jenny
Médicins Sans Frontières have tasked us with rebuilding their blog website. Built for a very large global audience, this site needs to be flexible enough to work for the extensive range of individual users and organisations it serves. And, of course, it aims to reach many more as a result of the redevelopment and redesign. As a very positive charitable organisation, MSF are well suited to BrightLemon, with a large proportion of our client list dedicated to charities and health organisations.
By Leon Tong
...according to the the UK and Commonwealth’s outgoing Chief Rabbi Lord Jonathon Sacks. We are all too individualistic, people do not care for each other like they used to, and the fundamental building blocks of society — such as marriage and the family — are no longer sacrosanct. Is Lord Sacks correct? And if so, what should be done about it?
By Leon Tong
First of all, that’s a lie. There are no "quick" steps to online community building. It takes time, work and patience - but if you are a communications, public relations or marketing manager looking to engage with your audience online, this is how to start... Step 1 Why?
By Leon Tong
Systems of domination always provoke resistance. All resistance emerges as a result of social networks. This was the opening theme of a talk given by the UC Berkeley Professor Manuel Castells at the RSA recently. If it is true it has profound importance for the future of social networks online.
By Leon Tong
I went to a talk at the Royal Society of Arts recently by the social entrepreneur Jeremy Heimans. It was fascinating. I came away with a better understanding of how ideas can turn into action. Heimans has been launching social and political movements ever since he was a child (he collected a petition and sent it to the Australian Prime Minister when he was seven years old) and now he urges others to add the social tools of the web to their tool-box of building movements for social change.