by Alan Newland
BrightLemon hosted the second in a series of successful breakfast seminars aimed at comms managers in the education, charity and heritage sectors wanting to engage more effectively with their audiences online.
The event was attended by nearly twenty marcomms, PR, and digital engagement professionals seeking to reach, recruit and engage new audiences through social platforms and communities.
Leon Tong, Director of BrightLemon, gave a short overview of how from ancient times, the instinctive need for ‘community’ works to satisfy the human desires to affirm, endorse and validate and how this behaviour can be enhanced online using social networking tools.
One of our past clients, Carol Alevroyiani, described how Shine, the project she managed for the Department for Education, attracted more than a million youngsters to showcase their talents and achievements through an engaging community site aimed at schools.
This was followed by a workshop aimed at scoping the aims of online engagement and analysing how user behaviour and interaction can build brand and loyalty.
Attendees from some of the UK’s biggest charities and universities were there and enjoyed the delights of coffee and pastries in The Rotary, one of Shoreditch’s most stylish speakeasy bars.
The events are free and take place every month or so and address different aspects of the value and brand-building potential of online community engagement. If you’d like to be added to our mailing list for future events, just let us know and we’ll keep you posted.